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BET Awards 2012

http://www.bet.com/shows/bet-awards/2012/nominees/coca-cola-viewers-choice-award.html

2 Chainz Named Spokeman for 2012 " Respect My Vote! " Campaign.

To continue from my last week's weblog discussion about (PEST) analyze. I found an article from the BET website educating the community about the Politics of the rights to vote for 2012. With the 2012 elections around the corner, some entertainers had somehow found their way to give back to the community by enlighten other about the rights to vote.

According to BET (2012) weblog, the rapper Tauheed "2Chainz"Epps is teaming up with the Hip Hop Caucus as a spokesperson for educating young voters on the ex-felon voting rights in the 2012 Respect My Voice! Campaign.

The Caucus, the Campaign has run for two elections season to register, educate and mobilize young voters between the ages of 18 and 40 years old. This campaign also focuses on enlightening ex-felons about their misinformation about their voting rights.

According to the (2012) weblog the rapper stated, "It meant so much to me when I learned that I had the right to vote, because I'm an ex-felon, who has been blessed with the opportunity to completely turn my life around and become a positive influences to my family and community."

To learn more about Respect My Vote! 2Chainz has wrote a letter to express his thoughts on the pledge to vote.

Click here to read "2 Chainz" letter

Reference

Respect My Vote!. (n.d.). Respect My Vote!. Retrieved May 16, 2012, from http://respectmyvote.com/


2 Chainz Named Spokesman for 2012 "Respect My Vote!" Campaign | News | BET. (2012, May 2). Celebrities, Music, News, Fashion, Entertainment, TV Shows and Video | BET. Retrieved May 16, 2012, from http://www.bet.com/news/fashion-and-beauty/2012/05/02/2-chainz-becomes-spokesperson-for-respect-my-vote-campaign.html

(PEST) Analysis

In today’s Entertainment market, organizations strategically plan for the future. This post today will cover a technique called Political, Economical, Social, and Technological (PEST) Analysis. Similarly, a Strength, Weakness, Opportunity, Tools (SWOT) analysis is another method organizations use to evaluate their business operations.

For the most part of this post I will cover the PEST analysis method in regard to the Entertainment and Media industry base on the political, economical, social and technology standpoint.

1.     Political- According to Carmody  (1995), “Politics has become a part of pop culture…popularize politics for the their generation in much the same way that MTV and television programs like The Late Show with David Letterman do”. This article is a good example of how media and politics make information about the public issues accessible to make the people feel included.

2.     Economical and Social –Weforum.org (2012) focuses on the industry overall representing both an economic and social powerful agent of change. According to this site the industry is facing more changes than ever before, and it is therefore critical to combine the efforts of all stakeholders to address the media revolutions. The business environment is sustainable because of the dialogue and partnership among different stakeholders. Social Media study’s estimates that 90% of China on the Internet uses social media sites, on the contrary over 70% in the United States.

3.      Technology- according to the Digital Ecosystem covers how the framework for economic and social development, the online environment must command trust in terms of privacy, security and protections from harmful content. With identity theft and fraud increasing daily. Advance technologies are in place to protect users and their transactions online.

In summary, PEST analysis is a good method used to research the market overall from a global business perspective.

                                    References

CARMODY, D. (1995, February 20). THE MEDIA BUSINESS; Politics as Entertainment, Politics Even as Play - New York Times. The New York Times - Breaking News, World News & Multimedia. Retrieved May 9, 2012, from http://www.nytimes.com/1995/02/20/business/the-media-business-politics-as-entertainment-politics-even-as-play.html

Media, Entertainment & Information. (2012). Media, Entertainment & Information| World Economic Forum. Retrieved May 9, 2012, from www.weforum.org/industry-partners/groups/media-