Manager vs. Agent

Manager vs. Agent

            According to (2013) site mentions how many people asked, what’s the difference between a manager and an agent? Anyone who wants to be in the entertainment business should have definitely done their research and understand the difference first.

Licensing

California law office of Kamal Moo lawyers briefly discuss one main difference between a manager and agent is that an agent has to be licensed by the state and a manager does not. This is the main reason why a lot of artists are managed by uncles, brothers, or even best friends. With this being said, if you want to be a manager find an artist who wants you to become their manager and the is willing to hire you. Based on the (2013) website,” California Laws define a talent agent is a person who engages in occupation, offering, promising, or attempting to procure employment or engagements for an artist or artists.” Artists are defined as actors and actresses rendering services on a legitimate stage and in the production motion pictures, radio, musical artists, musical organizations, directors or legitimate state, motion picture and radio productions, musical directors, writers, cinematographers, composers, lyricists, arrangers, models, and other artists and person rendering professional services in motion picture, theatrical, radio, television and other entertainment enterprises.” (Johnson & Moo 2013)  

 Rubber Meets the Road
Johnson & Moo gives a real world example of how an agent book tours, which involves negotiating, and securing dates with concert promoters across the country. In addition to making sure, the tours were properly executed. Contrary, Duties as a manager included making sure the band had a working tour bus that all travel plans were made that they had all the necessary musical equipment, more so that there merchandise arrived on time.

Packaging
In the (2013) website, it discuss how in the motion picture business, managers often times packaged their clients. Johnson & Moo gives an example; “ a manager may represent a particular director and particular actor and pair them up for a project that can be shopped to movie studios.” As a result, many managers have also become movie producers and operating production companies.
Compensation
Johnson & Moo discuss in terms how compensation as an agent is usually paid 10% of artist income, and managers are paid %15. Most importantly reputable manager and agents will never ask for any up front money from their client. Work done my managers, and agents are done on a commission basis. (2013)                                                                                

Representation
Many times actors or musician will need to achieve some degree of success on their won; before reputable agents and managers will even consider working with them. If agents and managers start sniffing around, you know your career is headed in the right direction. Johnson & Moo, mentioned that building a reliable, hard working team can contribute greatly to your success as an artist. Having the right manager and the right agent can keep your career on track and help you reach your full potential. All in All, it’s important to know the difference from and Agent vs. Manager. Lastly, choosing one carefully

References:

Moo, Johnson &. "Music Attorney. App Law. Games. Privacy. Development." Entertainment Managers vs. Agents. N.p., 2013. Web. 24 Aug. 2013.

Twitter Generates Leads 9 Times More Than Facebook And LinkedIn

According to Forbes (2013) Twitter is the strongest social media channel for generating business-to-business (B2B) leads, outperforming Facebook and LinkedIn 9-to-1 with 82 percent of media leads coming form Twitter.

The author states, that a recent study by digital marketing software providers, found that social media generated 40 % of overall traffic to B2B websites. Most importantly the B2B leads are the goals of the business.  After further analyses,  various sources of traffic has been converted into sales.

Surprisingly, organic search is the  #1 driver of traffic, even though it is at the bottom of the conversion rate list. Based on the (2013) article, there are 4 things that are critical for marketing success.

1. Google is the single most important referring domain to B2B websites, responsible for over 36% of all visit.

2. Social Media is still a small fraction of traffic and leads to B2B websites, contributing on average less than 5% of all traffic and leads.

3.Email show high engagement rates as well as strong conversion rates with an average 2.9% lead conversion rate.

4. Paid Search usage showed a constant decline among B2B marketing in 2012 Over 10% of companies in the report discontinued their paid search campaigns during 2012.

Furthermore, the (2013) Forbes websites provides a good example of a digital marketing firm called Optify a SaaS –based digital marketing suite that provides a complete integrate solutions for capturing leads, prioritizing and nurturing the hottest prospects’ while instantly measuring and reporting on the ROI of the marketing program. Optify offers a free downloadable B2B marketing benchmark tool that could analyze over 62 million visits and more that 350,000 leads from 600 small and medium-sized B2B websites.

In conclusion, Optify  has allowed software work as a service to go deeper into the digital marketing world analyze. Offering a solution for business need to score and generate leads.  All in All, social media an is used to make sales by playing an integral part of the sale process allowing business to get to know their prospects and establish and relationship and quickly turn it into a sale using social media.

Reference:

McCue, TJ. "Twitter Generates Leads 9 Times More Than Facebook And LinkedIn - Forbes." Information for the World's Business Leaders - Forbes.com. N.p., n.d. Web. 14 Aug. 2013. <http://www.forbes.com/sites/tjmccue/2013/01/29/twitter-generates-leads-9-to-1-times-more-than-facebook-and-linkedin/>.