Twitter Generates Leads 9 Times More Than Facebook And LinkedIn

According to Forbes (2013) Twitter is the strongest social media channel for generating business-to-business (B2B) leads, outperforming Facebook and LinkedIn 9-to-1 with 82 percent of media leads coming form Twitter.

The author states, that a recent study by digital marketing software providers, found that social media generated 40 % of overall traffic to B2B websites. Most importantly the B2B leads are the goals of the business.  After further analyses,  various sources of traffic has been converted into sales.

Surprisingly, organic search is the  #1 driver of traffic, even though it is at the bottom of the conversion rate list. Based on the (2013) article, there are 4 things that are critical for marketing success.

1. Google is the single most important referring domain to B2B websites, responsible for over 36% of all visit.

2. Social Media is still a small fraction of traffic and leads to B2B websites, contributing on average less than 5% of all traffic and leads.

3.Email show high engagement rates as well as strong conversion rates with an average 2.9% lead conversion rate.

4. Paid Search usage showed a constant decline among B2B marketing in 2012 Over 10% of companies in the report discontinued their paid search campaigns during 2012.

Furthermore, the (2013) Forbes websites provides a good example of a digital marketing firm called Optify a SaaS –based digital marketing suite that provides a complete integrate solutions for capturing leads, prioritizing and nurturing the hottest prospects’ while instantly measuring and reporting on the ROI of the marketing program. Optify offers a free downloadable B2B marketing benchmark tool that could analyze over 62 million visits and more that 350,000 leads from 600 small and medium-sized B2B websites.

In conclusion, Optify  has allowed software work as a service to go deeper into the digital marketing world analyze. Offering a solution for business need to score and generate leads.  All in All, social media an is used to make sales by playing an integral part of the sale process allowing business to get to know their prospects and establish and relationship and quickly turn it into a sale using social media.

Reference:

McCue, TJ. "Twitter Generates Leads 9 Times More Than Facebook And LinkedIn - Forbes." Information for the World's Business Leaders - Forbes.com. N.p., n.d. Web. 14 Aug. 2013. <http://www.forbes.com/sites/tjmccue/2013/01/29/twitter-generates-leads-9-to-1-times-more-than-facebook-and-linkedin/>.