Monday, October 1, 2012

Interview with Demitri "MiMi" Ricks

Demitri ‘Mimi’ Ricks is a native from Sheffield, AL and attended Alabama State University for two years then later transferred to the University of Alabama earning a Bachelors’ degree in Telecommunication and Film. Her career begins as an intern with Outkast/Aquemini Records, which then the position transitioned into a Personal & Executive Assistant position. A few year later she landed her next opportunity working as a talent coordinator for Nickelodeon working closely with Senior Vice Presidents of talent. As opportunities arose “Mimi” became independent as a Freelance Talent Logistics Coordinator. As a freelance contractor, Mimi, has gained valuable experience working for lot leading network productions companies such as Seat fillers & More, Think Factory, VH1, MTV, and BET networks. Currently, Mimi is a talent escort coordinator for Black Girls Rock.



 Interview Questions/Answers 

1. Explain any mutual benefit experiences in the entertainment field you may have had? Mimi states, "I use mutual benefit bargaining on a day-to-day basis on my job. As a talent coordinator it is sometimes a struggle to get talent to do the things that needs to be done to get the job done. This ranges from awards shows to shooting schedules for production on reality shows. I often negotiate with my talent on reality shows by telling them that if they shoot a scene that they might not want to due to personality clashes, timing, etc. we will focus the next scene more on their ideas or give them more screen time. On award shows I often struggle with talent getting to rehearsals on time. They never feel like they need to be there as early as they are scheduled. When this happens to negotiate with free lunch, moving up their rehearsal time or allowing them to rehearse longer than they were scheduled to."




2. In your years of experience how do people get pass the answer of “NO” in the entertainment field? How will you use BATNA theory? Mimi mentioned, "I have gotten past NO using BATNA theory when soliciting other jobs. In the world of production it is a revolving door with new shows going into production on a daily basis. When I am contacted or when I contact a line producer for a job I start out telling them what I made on my highest paying job & I ALWAYS let them know that it is negotiable. The employers do not know that I may have only made this amount on a couple of jobs but that gives me wiggle room to get a good salary if they can't meet it. If they cannot meet my highest salary requirement I am usually offered something a little less than that which is what I probably made on my last job."



3. In the multi-media Entertainment field have you experience any Dirty Tricks? According to Mimi, "Yes I have experienced many dirty tricks while working in the entertainment field. I have witnessed cast mates leak information (whether true or false) about other cast mates to the media to make them look bad. I have witnessed performers going on longer in a rehearsal so other performers will not have as much rehearsal time for their performance. I have also seen how interviews can be conducted and certain sound bites will be taken from an interview and used out of context to make a person look bad. The world of entertainment is full of dirty tricks and is a major part of the way this industry works. Without them magazines would not sale, blogs would not be popular and reality shows would not have become so mainstream."

Thursday, September 13, 2012

How Dr. Dre's Burgeoning Headphones Company Stays True To Its Bass-Thumping Roots


Today, Fast Company author Dishman discusses how Beats Electronic Company introduced Dr. Dre’s first pair of headphones in 2008.  Beats Electronic has snapped up 51% of an estimated $1 billion in the headphone market since being introduced four years ago.  Luke Woods, the owner of Beats Electronic, has diversified beyond the headphone market by building its sound technology in HP computers and Chrysler vehicles such as the Chrysler 300, Dodge Charger, and Fiat 500 (Dishman, 2012).  Beats Electronic did not anticipate any marketing moves or even any endorsements.  Wood is content to have the biggest names in the Entertainment industry film many music videos in recording studios that feature artists jamming with Beats on.

Luke Wood sold the majority of its stakes in the company in exchange for $300 million investments by smartphone manufacturer HTC.  As part owner, music icon Dr. Dre purchased off $150 million worth of shares earning the music mogul $100 million. Additionally, the investment positioned Dr. Dre to be one of the highest earning hip-hop stars without creating a new record.

Wood discussed the possibility of the business expanding beyond its namesake product. Magic and creativity can come from any part of the company. Wood also mentions “if we always think ahead to where we haven’t gone before, you have an association with tremendous longevity,” (Dishman, 2012).

                                                                                                            References
Dishman, L. (n.d.). How Dr. Dre's Burgeoning Headphones Company Stays True To Its Bass-Thumping Roots | Fast Company. Fast Company. Retrieved September 13, 2012, from http://www.fastcompany.com/3001234/how-dr-dres-burgeoning-headphones-company-stays-true-its-bass-thumping-roots?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcompany%2Fheadlines+%28Fast+Company%29&utm_content=Google+Reader

Thursday, August 30, 2012

Vimeo Integrates with Dropbox to Seamlessly upload & Share video



             ON August 29, 2012 Vimeo announced integration with dropbox, enabling users to upload to their Vimeo account right from their dropbox folder. This type of Business-Two-Business (B2B) relationship enable files to be shared amongst friends , family members and also the rest of the world.  The "Vimeo Integrates With Dropbox To Seamlessly Upload & Share Videos" (2012) website  Vimeo is the home for high quality videos and the people who love them. Vimeo empowers  and inspires people around the world to create, share and discover videos.

According to "Vimeo Integrates With Dropbox To Seamlessly Upload & Share Videos" (2012), " User can connect their Vimeo account Dropbox on the Vimeo upload page or in their account settings, similar to how thy link Vimeo to Facebook, and Twitter. Once Dropbox is connected users can control which videos they upload through a Vimeo folder within dropbox. Videos can then be uploaded automatically, or people can select videos to upload manually. I” (para. 3).

Entertainment and Multi Media companies could capitalize of this newly implement services and share files over a wide area network (WAN). For more information visit the visit http://Vimeo.com/48046038

Base on Vimeo Staff RSS Blog feed, they have been workingon  giving everyone a cool new way to upload videos.  Vimeo and Dropbox accounts seamlessly upload videos files directly from dropbox. Below is a list of the cool reason why this connection with dropbox anv video.

1.              If you depend on Dropbox for syncing and storing all your videos files, you don’t have to visit Vimeo to upload them again. One less step!
2.              Auto-upload any video you save to Dropbox. Just choose your auto-upload folder, save a video there and we’ll handle the rest.
3.              When uploading from Dropbox, you can leave the browser window as soon as you start uploading. No need to babysit a progress bar.

A Given Vision Productions and Promotions plans to utilize this service to share video files for promotional projects as tool to share data amongst team members.
feed://Vimeo.com/blog/rss
References
Vimeo Integrates With Dropbox to Seamlessly Upload & Share Videos. (2012). Retrieved from http://www.prnewswire.com/news-releases/Vimeo-integrates-with-dropbox-to-seamlessly-upload--share-videos-167820415.html?utm_expid=43414375-18&utm_referrer=http%3A%2F%2Fwww.google.com%2Freader%2Fview%2F%3Fhl%3Den%26tab%3Dmq


Wednesday, August 22, 2012

‘Fifty Shades of Grey – The Classical Album’

The ‘Fifty Shades’ books have now sold over 31 million copies worldwide with no sign of slowing down and now you an listen to the music that inspired the trilogy with the new EMI Classics release ‘Fifty Shades of Grey – The Classical Album’, a 15-track collection featuring music personally selected by author E L James herself and referenced in the best-selling books.

Tune in to the 2012 BET Hip-Hop Awards on October 9th 2012 to see the winner in one of the cyphers!

Wednesday, August 15, 2012

Changing the world through digital experiences

Changing the world through digital experiences. Every company withers their small, mid and/or even large size organizations has to have a marketing strategy. Adobe is the global leader in digital marketing solutions. Adobe tools enable customers to create groundbreaking digital content, deploy it across multiple media and devices. http://www.adobe.com/aboutadobe/ Adobe helps organizations with brands and agencies create, manage, and optimize their digital marketing across channels for maximum return on investment (ROI). Creative professional, publishers, developers, and business create, publish, promote, and monetize their content anywhere. To see the fact see about Adobe see link below.http://www.adobe.com/aboutadobe/pressroom/pdfs/Adobe_Fast_Facts_3_2011.pdf Be that as it may Adobe offers tools that allow companies developers to be creative when creating images, video, and applications. AGiven Vision Production and Promotions (AGVP&P) unitize Adobe Master Suite Collection to offer product and services to its clients. AGVP&P client “SHY TIE” project this 2012 summer was to create a Promo/Spot ad to be presented to major television and films networks such as BET, Bravo MTV Oxygen and VHI. This “SHY TIE Project consists of four productions shows. 1. A Short 30 sec spot Ad to Introduce Shy Tie Brand. 2. A 2-3 min Promotional Video 3. Produce show for Reality Pilot 4. Mobile application Fashion events such as the Celebrity and Fashion Shows are networking events Shy Ties’ products seems to be running the runway doing this fashion show May 2012. Building My Brand is a reality series that follows five young goal oriented professionals as they work towards building their brands. Viewers get see a into their world to learn the lows and the highs of building a brand at a young age. Along with business viewers get to see the personal situations each cast member has to endure while trying to reach a common goal. See Shy Tie 2012 Promotional video below.

Thursday, June 21, 2012

BET Awards'12: Host Announcement

Who Shot Rock & Roll: Tupac, Elvis and Amy Winehouse Take Center Stage in New Exhibition

According to (2012) website the Hollywood reporters Los Angeles Annenberg Space for Photography launches its latest event, which documents the marriage of photography and music since 1955.  See link below for more information.

http://www.hollywoodreporter.com/gallery/who-shot-rock-roll-tupac-340276#2

Thursday, June 7, 2012

TED.COM: Lisa Gansky: The future of business is the "mesh"



After viewing this motivational video, I have been inspired to make a change in the world by using the Internet to globalize my future business A Given Vision Productions and Promotions. (TED.COM, 2010). The inspirational video clips lead me to another motivational speaker by the name of Lisa Gansky. In an Internet video, Gansky (2011) states that the future of business is all about sharing all kinds of stuff, either smart and tech enabled rental or, more boldly, peer-to-peer.  According to Gansky, “A brand is a voice and a product is a souvenir.” Lisa Gansky company website http://meshing.it/categories/23-entertainment is a resource for sharing entertainment industry multimedia files to global economy.


What is MESH? According to Gansky (2011) site, traditional businesses follow a simple formula: create product or service, sell it, and collect money. Gansky mentions how in the last few years a different business model has taken root, but allowing consumers to have more choices, more tools, more information, and more peer-to-peer power. Pioneer entrepreneur Lisa Gansky calls it MESH and reveals it will soon dominate the future of business. (Gansky, 2011). http://meshing.it/about







Reference


Gansky,  L. (2011, February). The future of business is the "mesh" [Video file]. Retrieved from TED.Com website: http://www.ted.com/talks/lang/en/lisa_gansky_the_future_of_business_is_the_mesh.html

TED.COM (2010, July). TED.com Oxford England [Video file]. Retrieved from TED ideas worth spreading website: http://course.online.fullsail.edu/index.cfm?fuseaction=lms.activitiesDISCUSSION&activityId=732294&deliveryId=1472353

Friday, June 1, 2012

MAKING BUCK$ IN HOLLYWOOD






MAKING BUCK$ IN HOLLYWOOD

Based on Perkins (2007) article, the author states,“ If you want to know how the money flows in Hollywood as a talent agent.” After Perkins interviewed two top agencies in the digital entertainment market: Powerhouse Creative Artists Agency (CAA), and venerable Williams Morris. Perkins found out in his research that technology business, goals is to get upside in a percentage of ownership in the company an individual is interested in investing in.
The (2007) article about making bucks in Hollywood, goes in detail about the economic model in the center more around individual talent and single productions, rather than the ongoing business that grow over time. In the traditional entertainment industry model, talent agents make 101050/0 of the income earned by the talent they represent. Faced with the new Internet boom, it took agencies a while to figure out how to make a living Silicon Valley style.
In the (2007) article the author give an example of musician Joe Firstman, who was dropped by Atlantic Records. Thanks to the Web Joe Firstman can empower himself and sell his own records.  People everyday are doing using the web to sell their services.  The gray area between not having a job and having a traditional media is wide op now.
                                                            References.
Perkins, T. (2007). MAKING BUCK$ IN HOLLYWOOD. Hollywood Reporter -- International Edition, 399(19), VI.

Wednesday, May 16, 2012

2 Chainz Named Spokeman for 2012 " Respect My Vote! " Campaign.


To continue from my last week's weblog discussion about (PEST) analyze. I found an article from the BET website educating the community about the Politics of the rights to vote for 2012. With the 2012 elections around the corner, some entertainers had somehow found their way to give back to the community by enlighten other about the rights to vote.

According to BET (2012) weblog, the rapper Tauheed "2Chainz"Epps is teaming up with the Hip Hop Caucus as a spokesperson for educating young voters on the ex-felon voting rights in the 2012 Respect My Voice! Campaign.

The Caucus, the Campaign has run for two elections season to register, educate and mobilize young voters between the ages of 18 and 40 years old. This campaign also focuses on enlightening ex-felons about their misinformation about their voting rights.

According to the (2012) weblog the rapper stated, "It meant so much to me when I learned that I had the right to vote, because I'm an ex-felon, who has been blessed with the opportunity to completely turn my life around and become a positive influences to my family and community."

To learn more about Respect My Vote! 2Chainz has wrote a letter to express his thoughts on the pledge to vote.


Click here to read "2 Chainz" letter


Reference

Respect My Vote!. (n.d.). Respect My Vote!. Retrieved May 16, 2012, from http://respectmyvote.com/

2 Chainz Named Spokesman for 2012 "Respect My Vote!" Campaign | News | BET. (2012, May 2). Celebrities, Music, News, Fashion, Entertainment, TV Shows and Video | BET. Retrieved May 16, 2012, from http://www.bet.com/news/fashion-and-beauty/2012/05/02/2-chainz-becomes-spokesperson-for-respect-my-vote-campaign.html

Wednesday, May 9, 2012

(PEST) Analysis



In today’s Entertainment market, organizations strategically plan for the future. This post today will cover a technique called Political, Economical, Social, and Technological (PEST) Analysis. Similarly, a Strength, Weakness, Opportunity, Tools (SWOT) analysis is another method organizations use to evaluate their business operations.

For the most part of this post I will cover the PEST analysis method in regard to the Entertainment and Media industry base on the political, economical, social and technology standpoint.

1.     Political- According to Carmody  (1995), “Politics has become a part of pop culturepopularize politics for the their generation in much the same way that MTV and television programs like The Late Show with David Letterman do”. This article is a good example of how media and politics make information about the public issues accessible to make the people feel included.
2.     Economical and Social –Weforum.org (2012) focuses on the industry overall representing both an economic and social powerful agent of change. According to this site the industry is facing more changes than ever before, and it is therefore critical to combine the efforts of all stakeholders to address the media revolutions. The business environment is sustainable because of the dialogue and partnership among different stakeholders. Social Media study’s estimates that 90% of China on the Internet uses social media sites, on the contrary over 70% in the United States.
3.      Technology- according to the Digital Ecosystem covers how the framework for economic and social development, the online environment must command trust in terms of privacy, security and protections from harmful content. With identity theft and fraud increasing daily. Advance technologies are in place to protect users and their transactions online.


In summary, PEST analysis is a good method used to research the market overall from a global business perspective.


                                    References



CARMODY, D. (1995, February 20). THE MEDIA BUSINESS; Politics as Entertainment, Politics Even as Play - New York Times. The New York Times - Breaking News, World News & Multimedia. Retrieved May 9, 2012, from http://www.nytimes.com/1995/02/20/business/the-media-business-politics-as-entertainment-politics-even-as-play.html

Media, Entertainment & Information. (2012). Media, Entertainment & Information| World Economic Forum. Retrieved May 9, 2012, from www.weforum.org/industry-partners/groups/media-