MAKING BUCK$ IN HOLLYWOOD

MAKING BUCK$ IN HOLLYWOOD

Based on Perkins (2007) article, the author states,“ If you want to know how the money flows in Hollywood as a talent agent.” After Perkins interviewed two top agencies in the digital entertainment market: Powerhouse Creative Artists Agency (CAA), and venerable Williams Morris. Perkins found out in his research that technology business, goals is to get upside in a percentage of ownership in the company an individual is interested in investing in.

The (2007) article about making bucks in Hollywood, goes in detail about the economic model in the center more around individual talent and single productions, rather than the ongoing business that grow over time. In the traditional entertainment industry model, talent agents make 101050/0 of the income earned by the talent they represent. Faced with the new Internet boom, it took agencies a while to figure out how to make a living Silicon Valley style.

In the (2007) article the author give an example of musician Joe Firstman, who was dropped by Atlantic Records. Thanks to the Web Joe Firstman can empower himself and sell his own records.  People everyday are doing using the web to sell their services.  The gray area between not having a job and having a traditional media is wide op now.
                                                            References.

Perkins, T. (2007). MAKING BUCK$ IN HOLLYWOOD. Hollywood Reporter -- International Edition, 399(19), VI.