Rethink Digital Strategy "TO WIN BIG"

According to the CEO/Founder of Digital Marketing Now Tom Sharpior a business strategy must answer three questions:

1. What the company goals are?

2. How to achieve those goals?

3. How an enterprise will sustainably beat the competition?

These responses don’t typically drive promotional efforts because many Internet professional are not thinking beyond their immediate needs; more leads, awareness, traffic, and revenue. According to Tom, everyday running campaigns and reporting results for business strategies get lost in the processes, which could decelerate growth, and hinder long term competitiveness. Tom mentioned, don’t let this happen to your enterprise; rethink your strategy.

RETHINK the Definition of “Goals”

Who is your company? Where is it going? What is it trying to achieve? These are some of the questions Tom Sharpior, states, “ If you are struggling to answers these simple questions your are not alone. When business think beyond their revenue, products, and services and consider the greater impact they want to make on the world around them digital, they are positioned for greater success. “. (June 2013) Later on the author discuss how a key ingredient in rethinking strategy, you must also rethink the bigger picture purpose of your business. Plan a successful future for yours company by rethinking its business strategy, ensuring it clearly defines whom your company is, what it stand for, where it is going and what success will look like when it arrives. This will produce better results from all marketing initiatives moving forward.

RETHINK HOW Goals are Achieved

Next, rethink how you’re doing what you’re doing. In this 2013, the author make vital point in regards to your team is working long hours doesn’t mean you’re maximizing results. Dramatically increase ROI by rethinking how marketing goals are achieved. Furthermore, in this 2013 article, its mentions how B2B software company, with much of its business source from overseas, conducted all of its international digital marketing in English. If it initially rethought its strategy, it would’ve been easy to see that they should test local language marketing to drive greater opportunities. Moreover, by rethinking the “how” it can focus marketing resources in the geographies that matter most, rather than just being in the market, across a wider range of countries. Most importantly in the long term, using a target approach will help in scaling more profitably and unleashing new development potential.

RETHINK HOW to Beat the Competition, Long Term

Fortunately, Audiences have a choice; they can buy from you or they can buy from the competition. Developing a plan to beat the competition continuously is critical to a winning strategy. Tom Sharpior, states, “As competitors change tactics, optimization efforts will need to be adjusted, continually. This where a well-conceived strategy positions a brand for longer-term growth, regardless of tactics. In comparison, there is no single optimization tactic that can achieve that.”(June 2013) It’s critical to build a business in a way that sustainably positions it as the differentiated best choice.

Strategy First, Optimization Second

All in all, it is important to continue optimizing campaigns and testing different headlines, images and calls-to-action in your marketing. The authors discuss how one should consider starting with the strategy first because the right approach opens up new growth opportunities. Lastly, The CEO/Founder of Digital Marketing Now ends the article by stating, “ Only be rethinking strategy, can marketing win and win big, consistently."

Reference:
Shapiro, Tom. "Rethink Digital Strategy To Win Big." Rethink Digital Strategy To Win Big. Website Magazine, 1 June 2013. Web. 5 June 2013. <http://www.websitemagazine.com/content/blogs/issues-pro/pages/rethink-digital-strategy-to-win-big.aspx>.